- SEO - self
The importance of SEO could never be denied, more so with the new recent announcements made by Google changing the way the search algorithm operates. These changes incorporated in the Google algorithm coupled with the way Google is handling page rankings recently – stressing more on local listings, and real time based personalized searches; have paved way for more interesting avenues in online marketing, social media etc. In the present scenario, an urgency for new and unparalleled approaches to the SEO is observed..
SEO techniques drastically help in improving a website’s visibility. It involves spirited changes run through a range of metrics to optimize a site, which has multiple layers. Each layer in the SEO occupies a unique position in the website hierarchy, and by fine tuning some or all of these layers, some of the best websites in the world can be designed.
To be ahead of their competitors in this outpaced world, businesses need to be willing to make changes and value any SEO technique that can significantly improve their rankings. This article enlists some of the important SEO techniques that business owners should keep in mind if they are targeting improved website rankings in 2011.
Social Media Marketing and Social Networking
Social Networking is gaining prominence. Real time and location based updates are flooding the markets. Companies have realized the importance of Social media for multiple reasons - brand building, recruiting, competition management, reputation handling, identifying potential prospects and also to learn about new technologies. Regular Professional updates on Facebook and Twitter encourage more people following, and consequently more page hits.
Focus on Web Hosting service
Page load speed is an important factor in maintaining website rankings. Google can measure page load speeds very easily, and they use this mechanism while indexing pages. Information about page load speeds are reported to Google whenever a page loads in Google. It is therefore, very important to find a better web hosting hosting service for your website to maintain website ranking.
More stress on Reviews and Citations
Reviews, either good or bad, largely improve the page rankings. Certain popular and niche websites which can improve the company’s rankings should be paid more attention to. Many customers leave online feedback about their good or bad experiences with a service, person, or product and there have been numerous case-studies when even a single good review had a major impact on sales and rankings.
A positive online presence is mandatory for success in online business, whereas a single negative review can jeopardize the success. All negative and positive reviews should be handled well. Customer satisfaction should be the key.
Local search vs. Global Search
Local search should be stressed. Since Google has been rebranding its local business centre to become Google Places, and all other major search engines having more location aware applications, it is becoming increasingly important.
Consumers prefer to look at city-based results for their product or service requirements and local listings will take the forefront of SEO efforts.
“Market dynamics will make local SEO the most important factor in online promotion”, says James Salerno in his article “Top 2011 Search Engine Optimization (SEO) techniques”.
Blog submissions
Blogs are the face which connect the user to the actual website. This is one area in SEO which has changed tremendously in the past few years. They need to be updated more frequently and should contain all, if any updates or information relevant to the end consumer. Blogs help in website promotion which is one of the SEO techniques which most of the search engines appreciate.
Social Media Optimization
Social networks tend to drive an increasing amount of traffic to an increasing number of websites. Websites such as Comedy Central and Forever 21, amongst others, seem to get greater traffic from social networks than Google. The intensity of social referral varies with the interest generated in the content and also how manageable the content it – how easily can it be shared across various networks.
If your content can enthuse attention in a person, there are more chances of their friends being interested in that. This leads to increased interest among a well targeted audience, which leads to improved SEO.
Keyword Search
Keyword search plays a very important role while assessing the quality of a website. It can increase or decrease page rankings. All web pages should have targeted keywords. It is very hard to have a successful search engine optimization without proper keyword research. Optimized Keyword search helps improve the website rankings, which in turn benefits a project or business.
Quality Information Submission
The Copyscape tool (Copyscape.com), which assists finding and removing mirrored information, has pressed people to improve their content quality rather than taking the quantity approach. Posting the same stuff on multiple sites does not improve a page ranking. Quality content submission is required on top rated websites, which have more strenuous submission guidelines.
Video Marketing
Frequent use of video content on the internet creates a constant flow of potential subscribers to the target website which helps promoting the products and the service offerings. A professional video posted on YouTube and other sites can help connect to their prospective leads and also considerably improve their rankings.
In short, it can be rightly said that Google is changing the way it works –the way it searches, delivering more personalized and local searches with more result oriented information, which in turn is making website handling more competitive. To be successful in this scenario, and to consistently stay on top, the used SEO techniques need to more fluid and real time than ever.
Aparna Tiwari - Aparna Tiwari is basically an Electronics Engineer. She has a rich experience of about 7 years in the IT and semiconductor domain, and has ...
